Mirius Targets £100M Revenue Milestone by 2028 Amid Global Expansion

Mirius, a UK-based global manufacturer of cleaning and hygiene products, has announced its strategic ambition to achieve £100 million in revenue by 2028. This growth trajectory is set to be driven by expansion across international markets, continued innovation, and a sharpened focus on sustainability in product development.

Growth Strategy and Market Expansion

Headquartered in Coventry, Mirius has witnessed a significant rise in global demand for its cleaning products, especially post-pandemic, with rising emphasis on hygiene standards across public, commercial, and healthcare environments. In response, the company has laid out a robust expansion roadmap, targeting key international markets such as the USA, Asia, and the Middle East.

The company currently exports to over 80 countries, and it plans to deepen its footprint in these and emerging regions through enhanced distributor partnerships and expanded marketing presence. This international push is central to Mirius’s strategy to almost double its current turnover within the next four years.

Focus on Innovation and Sustainability

Another cornerstone of Mirius’s growth strategy is continued investment in its R&D capabilities. The firm has stated its commitment to developing eco-friendly and high-performance formulas, particularly to meet market demand for sustainable cleaning solutions.

As environmental concerns rise within the cleaning industry, Mirius is positioning itself to lead with biodegradable formulations, recyclable packaging, and lower carbon manufacturing practices — all aligned with broader global goals around green manufacturing.

Operational Investments

Supporting this growth trajectory is a multi-million-pound capital investment into Mirius’s manufacturing site. This will enable a scaling of production capabilities while maintaining agility in product development and customization. These facility upgrades are key for handling increasing volumes of contract cleaning supplies, bulk cleaning chemicals, and hospitality cleaning services for international clients.

Competitive Landscape and Duraclean’s Advantage

While companies like Mirius are carving out their space in the commercial cleaning solutions sector, the industry remains highly competitive. Many providers focus on specialty chemicals or regional supply — but often lack the integrative support that modern clients now demand, particularly in outsourced housekeeping and hospitality cleaning services.

In contrast, companies such as Duraclean offer a full-service solution. By integrating technology-driven ordering systems with customer-centric service models, Duraclean streamlines procurement and logistics. Client-dedicated stock holding ensures businesses can rely on uninterrupted access to janitorial supplies and commercial cleaning essentials when they need them most.

This distinction becomes increasingly relevant for facilities management teams and service providers looking to consolidate their supply chains while meeting evolving sustainability standards.

Key Takeaways

• Mirius aims to reach £100M turnover by 2028 through global expansion and product innovation.
• Investment in R&D will support development of sustainable cleaning solutions.
• The company will strengthen its international presence via distributors and operational scaling.
• Sustainability and efficiency are becoming key purchasing criteria for cleaning service providers and hospitality operators.

Final Thoughts

Mirius's ambitious roadmap reinforces the growing global demand for safe, sustainable, and scalable cleaning solutions. As facilities, hotels, and institutions elevate cleanliness standards, suppliers that deliver reliability and efficiency — from innovation to inventory — will lead the market.

Looking to streamline your cleaning supply procurement? Contact Duraclean today to learn how we support hospitality and contract cleaning businesses across the UK.

Mirius sets sights on £100M revenue by 2028 through global growth and sustainable innovations in cleaning supplies.