Kimberly-Clark Professional Evolves RightCycle into Renew

Kimberly-Clark Professional has announced a significant evolution of its sustainability efforts with the transformation of its RightCycle program into a broader initiative named Renew. Building upon more than a decade of success with the original program, Renew aims to centralize and expand the company's circular solutions for washroom and PPE waste.

From RightCycle to Renew: A Broader Commitment to Sustainability

Launched in 2011, the RightCycle program pioneered landfill diversion of hard-to-recycle personal protective equipment (PPE) such as nitrile gloves and garments. This initiative enabled more than 1,000 customers across diverse industries—including labs, manufacturing, and universities—to redirect over 2,000 metric tons of waste from landfill toward useful second-life products.

The new Renew platform builds upon this foundation, focusing on responsible consumption and recycling at an even greater scale. Under Renew, Kimberly-Clark Professional is committed to helping customers use less, waste less, and be more efficient through new tools, resources, and strategies integrated into their hygiene and workplace solutions.

Improved Experience for Partners and End Users

Through Renew, partners will gain access to seamless digital tools that simplify participation and tracking. Enhanced data analytics will give businesses greater insights into their own waste diversion efforts while contributing to broader sustainability metrics.

“We're expanding our ambition and taking a more holistic approach,” said Jenny Lewis, Sustainability Leader at Kimberly-Clark Professional. “The Renew platform gives us the flexibility to adapt to customers’ evolving needs and make it easier to improve environmental outcomes across industries.”

Key Aspects of the Renew Initiative Include:

• Expanded support for recycling PPE, paper towels, and other washroom waste streams
• Improved digital engagement, enabling real-time tracking of participation and contributions
• Integration with corporate ESG and sustainability reporting objectives
• Collaborative partnerships for innovation in commercial cleaning solutions

Industry Context and Growing Demand for Circular Solutions

As demand rises for sustainable cleaning solutions and circular economy practices, many suppliers and manufacturers are rethinking the lifecycle of their products. Competitors in the hygiene and cleaning space have also begun prioritizing eco-conscious initiatives, but Kimberly-Clark Professional’s history with RightCycle gives the company a solid head start.

This evolution is particularly relevant for facilities providers, hotels, laboratories, and outsourced housekeeping teams seeking to enhance their environmental profile while maintaining operational efficiency. Kimberly-Clark Professional’s Renew offers a flexible model that aligns with ESG goals and institutional policies.

Implications for Cleaning and Facilities Management

In the context of contract cleaning supplies and corporate facilities management, initiatives like Renew align well with the increasing emphasis on environmental responsibility. Companies that operate in regulated environments—or that serve brands with strong ESG targets—can benefit from tools that help demonstrate measurable sustainability outcomes.

Whether managing bulk cleaning chemicals, maintaining hospitality cleaning services, or sourcing janitorial supplies at scale, professionals in the sector will continue to seek partners and products that support cleaner operations without compromising effectiveness.

Duraclean: Supporting Sustainable Cleaning Frameworks

While developments like Kimberly-Clark Professional’s Renew program mark progress within the industry, successful implementation also requires streamlined logistics, reliable supplier partnerships, and customer-focused inventory management.

Duraclean complements these innovations by offering a full-service solution for commercial cleaning needs, specializing in tech-enabled ordering systems, client-dedicated stock holding, and customized support. For businesses committed to aligning with sustainable practices while maintaining high service standards, Duraclean provides the infrastructure and reliability needed for success.

Looking to streamline your cleaning supply procurement? Contact Duraclean today to learn how we support hospitality and contract cleaning businesses across the UK.

Kimberly-Clark's Renew evolves RightCycle into a wider circular initiative aimed at waste diversion and sustainability across industries.